Welcome to Husker Heartbeat - a sampling of links and quick wit to start your morning! Keep checking each morning, Monday-Friday, for new links! We look for the offbeat as well as the straightforward - so don’t just think of us as a typical link farm!

A quick abbreviation key FYI: OWH=Omaha World-Herald, LJS=Lincoln Journal-Star, CN=Corn Nation, BRN=Big Red Network, HI=Huskers Illustrated, BRR=Big Red Report. If we need to add more - we will. Others, like ESPN, are self-explanatory.

Cool? Cool!

*Lee B explores the birth of the Big Ten Network and how it benefits Nebraska. Also: How Big Ten and NU values dovetail.

*An entirely too-long article on why the Big Ten won’t change its name.

*Recent conference realignment events made it clear: College basketball doesn’t have near the cachet college football does.

*The LJS examines the across-the-board competitiveness of the Big Ten.

*New scholarship offer rules will make life a little harder for recruiting Web sites, but not really recruits.

*AMC, the network behind Mad Men and Breaking Bad, is planning a new dramatic show around college football.

*OWH tabs Rivals’ Jeremy Crabtree to say Nebraska might recruit more in the summer. Why? Because Big Ten teams are afraid of cold official visits. Shrug. We guess. The Big 12 South does more summer recruiting than just about any grouping of teams in college football.

*Indiana and Purdue having winning records vs. Nebraska. For now.

*USC appeals its harsh NCAA penalty.

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