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2009 Apr 01

The Six Toughest Football Jobs in the Big 12

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By SMcKewon

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Today we continue with part two of our Big 12 coaches “toughest jobs” list. We’ve already covered what we consider to be the easier jobs. Now we flip the switch and come at from the more difficult end.

Again, the criteria:

Recruiting Base/Interest
Administrative/Booster Support
Media/Fan Expectation
Chance of “Success,” defined in part by the school’s tradition
An “X” factor unique to each program, which may be positive or negative.


On with the list!

No. 6 OKLAHOMA STATE

Head Coach: Mike Gundy Compensation: $2.2 Million

Recruiting Base: Oklahoma State combs over much of the same turf as Oklahoma and Texas, but can’t land many of the best players in the area. OSU tends to locate some of their best players, like running back Kendall Hunter, where OU and UT weren’t looking. Still, a ton of rough diamonds in the Pokes’ neck of the woods. And OSU is gaining momentum.

Administrative/Booster Support: Gundy has the money and watchful eye of T. Boone Pickens, who has flooded OSU with enough donor dollars to attract a top-flight coaching staff and vastly improve facilities. With that money comes expectations, though, and if OSU can’t get over the hump vs. Oklahoma soon, times may be a-changin in Stillwater.

Media/Fan Expectation: OU casts a large shadow over OSU, but the expectations, given the money and the coaching staff, are higher than they’ve ever been. The Cowboys are akin to Jay Gatsby – nouveau riche. Now they have to move into East Egg, if you will.

Chance of “Success”: It’s not easy to play Texas, Oklahoma and Texas Tech every year. That said, all the money, support and momentum is there. Nine wins is a reasonable, achievable standard each year. So is a win over Georgia to open the 2009 season.

“X” Factor: Gundy draws attention to himself, whether it’s with his “I’m a Man!” speech, his hair, or his penchant for completely ignoring his team while the defense is on the field so he can draw up plays. Right now, it’s working for him. One day, it might not.

No. 5 MISSOURI

Head coach: Gary Pinkel Compensation: $2.5 million

Recruiting Base: Better than any team in the Big 12 North, frankly. Mizzou can draw from the Kansas City and St. Louis metro areas. The rest of the Show-Me state isn’t bad, either. The Tigers also have good ties with one of the best programs in Texas, Southlake Carroll, because they took a chance on Chase Daniel when others wouldn’t.

Booster/Administrative Support: Since Pinkel underwent a conversion, of sorts, after the death of a player four years ago - and Mizzou gutted its administration in the wake of a real mess with the basketball program – life in Columbia has been a lot better. But the fans remain a little tepid and, after losing his offensive coordinator, Daniel, Chase Coffman and Jeremy Maclin, people want to see just how much magic Pinkel has.

Fan/Media Expectation: Pinkel is on better terms with the media in the last three years, but, again, there is a sense that 2009 is a litmus test. We’ll see how he handles it. Four/five years ago, the atmosphere around Mizzou was fairly toxic and Pinkel was rumored on his way out. These days, Missouri is expected to win nine and beat Kansas. Might be a tall order.

Chance of “Success”: This remains a tough job. Missouri didn’t quite take advantage of its opportunities over the last two years, and it may affect how fans view Pinkel if things turn south in 2009.

“X” Factor: Mizzou’s spread, no-huddle offense takes just the right quarterback.

No. 4 NEBRASKA

Head Coach: Bo Pelini Compensation: $1.851 million

Recruiting Base: We can wax poetic all we want about the NU walk-on program, but the fact is, Nebraska often gets two-thirds of its starters from other states. In some years, it’s more than that. And while NU used to own the surrounding states, particularly Missouri, that’s just not the case anymore. Pelini and Co. have to work much harder and smarter than just about every other staff in the Big 12. Even Iowa State and Colorado are closer to population centers with football talent.

Booster/Administrative Support: Nebraska arguably has the best facilities in the Big 12, and Pelini has a mentor and friend in athletic director Tom Osborne. The NU fan base is so grateful to be rid of Bill Callahan that Pelini will be given the time and latitude he thinks he needs to build a consistent 10-game winner.

Fan/Media Expectation: At least nine wins yearly, and preferably ten. Conference titles, BCS games, and the occasional national title. The Big Red Nation has been a little spoiled by Osborne. And Pelini won’t diminish those expectations for a second. Still – he has to live up to them.

Chance of “Success”: It’s still good, mind you, but, as Pelini will learn, recruiting is such a crucial part of keeping up with OU and Texas and staying ahead of KU and Mizzou. Nebraska has all the amenities, great fans, and other perks. But you’ve still got to convince kids to leave home, family and friends. Not always easy.

“X” Factor: The longer Osborne stays, the better this job is for Pelini. He’s the ultimate coach’s ally.

No. 3 COLORADO

Head Coach: Dan Hawkins Compensation: $1.1 million

Recruiting base: Denver and Colorado Springs usually have their share of players, and Utah tends to produce quite a few for its small population but, like Nebraska, CU is spending a lot of its time in other states. Particularly California.

Booster/Administrative Support: Average at best. CU football is more of a pastime in Boulder, not a passion. Gary Barnett’s been gone for nearly four years, but what happened under his watch won’t ever be forgotten. Hawkins struggles to rile up a fan base that mostly cares about beating Nebraska and Colorado State every year.

Fan/Media Expectation: Let’s put it this way: They think Hawkins is a little nutty for suggesting 10 wins in possible. It’s an apathetic place, Boulder, to traditional sports. The basketball team couldn’t buy a fanbase.

Chance of “Success”: Getting slimmer. CU may always hang around that 6/7 win mark, but becoming a consistent contender? It may never happen again. The Buffs had to take too many risks on California kids just to get to that point, and you wonder whether the administration or campus would ever allow that again.

“X” Factor: Boulder is really appealing to some. Just strange to others.

No. 2 IOWA STATE

Head Coach: Paul Rhoads Compensation: $1.15 million

Recruiting Base: Worse than Nebraska’s in a lot of ways, because most of the best players in Iowa head out of state or play for the Hawkeyes.

Administrative/Booster Support: ISU has a small, loyal, and wounded base of fans who clearly felt betrayed by the departure of Gene Chizik. Athletic director Jamie Pollard has a vision, and it isn’t working out too well for football or men’s basketball. Some people rightly question whether firing Dan McCarney was a useful, smart thing to do.

Fan/Media Expectation: What McCarney was doing clearly wasn’t enough, and Iowa State has no real tradition upon which to fall back. The expectations are too high given the history. They just are. It’ll take several years, and maybe another uniform/helmet change, for the ship to right itself. May we suggest the yellow helmets again?

Chance of “Success”: Not real high. ISU has the odds and momentum stacked against it. We wish Rhoads well.

“X” Factor: Ames is a tough place to recruit to.

No. 1 BAYLOR

Head Coach: Art Briles Compensation: $1.8 million

Recruiting Base: Baylor’s base is made smaller by its academic standards and by its location in Waco. The Bears are situated in Texas but usually have to pick after Texas, A&M, OU, OSU, Tech, TCU, Houston, LSU, NU, Kansas and a few other schools.

Booster/Administrative Support: Have you seen the stands at a Baylor home game lately? The money is there. The passion is not.

Fan/Media Expectation: The expectation is that Baylor, a small private school, will somehow legitimately compete against the giants of the Big 12 South. That happens in basketball. Rarely does it occur in football.

Chance of “Success”: Art Briles really did a terrific job in 2008, and his team still couldn’t muster a winning record. His job, right now, is about as tough as Bill Snyder’s job was in the 1989. Since Big 12 inception, BU has never beaten Texas or Oklahoma. It’s not about to happen, either.

“X” Factor: Briles is a darn good coach who wants to turn Baylor around, and has some high school connections he can rely upon for recruiting.

Tags: football, big 12, bo pelini, gary pinkel, art briles, paul rhoads, dan hawkins, mike gundy

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