It's a frequent debate I have with a friend: Is it harder to be the head coach in college football, or in the NFL?

He claims the NFL, where the expectations are higher, players act like primadonnas, the media is merciless and the owners can essentially say and do whatever they want. No job security.

It's not a bad case. But it's not modern college football.

One reason: Program-building, which requires being a head coach, a salesman, a general manager, an owner, an occasional warden, a sociologist and, at long last, a father figure. In this era, it's a little like nation-building in a third world country. (Mea culpa for, you know, comparing football to an outbreak of malaria and genocide in the subtropical steppe.)

Building a program is hard enough. Sustaining it in places not named Florida, California and Texas is even harder. Look at the Big 12 North.

Bill Snyder reached the mountaintop with his unique formula of 100-hour work weeks, JUCO imports and maniacally-driven assistants. Then he walked away in 2005, and it immediately fell to pieces under Greedy Grimace. Missouri is punch-drunk on its passing game, which falls apart, clockwork, in the second half. Colorado is an unmitigated disaster, the Buffaloes never fully recovering from Katie Hnida, recruiting violations, and thrice getting thunderstruck in the Big 12 Championship game.

It's a big, unruly white whale, consistent success. Try Kansas on for size.

Mark Mangino's size masks his skill to fans, but opposing coaches aren't sitting around telling fat jokes, I assure you. He's toiled at the ultimate basketball school west of the Mississippi by creating a Texas-based recruiting template, alighting on the right quarterback in Todd Reesing, and scheduling quite modestly in the non-conference season.

In 2007, his team was the story of that year. Nobody to somebody in three months. The 12-1 record. The Orange Bowl win. KU took a step back in 2008, but it was expected – new defense, young offensive line. Still – when Reesing hit receiver Kerry Meier on that magnificent fourth down pass to slay Missouri in the Big 12's best game of the year, the prevailing notion was this: 2009 could be special.

I never bought it. I had KU fourth in the North, behind Nebraska, Mizzou and KSU. Mangino had built up everything but his offensive and defensive lines. He'd recruited like a devil to the offensive skill positions and the defensive secondary and left out the most important part. Surprising, considering Mangino is an offensive line guy. But that's how hard the job is.

The defensive line stunk it up in the first half of 2009. The offensive line still does. KU started 5-0 and watched that record crumble into a four-game losing streak.

“I’m not naïve,” Mangino said Tuesday. “I’ve been down this road before. It’s not uncharted waters for me. Through the years when we’ve had a tough spell, we’ve stayed the steady course. We didn’t panic, we don’t blame players, we don’t blame anybody, and it’s our own fault that we didn’t win. We keep our same routine, we keep encouraging the players and we keep coaching them. I think that’s the best way. When you take drastic measures during a tough time, the kids wonder if the coach is panicking or if they don’t have confidence that they can pull out of it.”

Except, if you've been paying attention to KU during the last month – Mangino did panic. He pulled his best player, Reesing, from the Texas Tech game – while it was still within reach – out of “fear for his health.” That's a Ron Prince move, folks, blaming your best player for running around for the last 30 games because he gets no protection. It's not Reesing's fault.

And the benching backfired. Reesing was rattled by it, and pressed terribly in a 17-10 loss to Kansas State. Was it a reaction? Of course. When KU had to force a KSU punt late in the game – the only weapon the Wildcats have is running back Daniel Thomas – the Jayhawks couldn't do it. No clutch defense.

Kansas is a casualty, of sorts, of what the Big 12's become in 2009. It's trending toward the run, and defense. The Reesing-Meier-Dez Briscoe trio that looked so trendy before the year is now just a collection of yards and touchdowns. It's not translating into wins.

KU is staring right down the barrel of 5-7. That's how quickly it can change.

There's a lesson in that for Nebraska, of course.

Bo Pelini enjoys more advantages than Mangino does – tradition, history, better facilities, a real fan base – but NU's program remains in a fragile stage of its growth. Pelini said Tuesday, flatly, “I want to win now,” which is good. Wins, right now, is what NU needs. It needs a run to the Big 12 title game. It needs to knock Texas quarterback Colt McCoy on his rear end a dozen times. And it needs to run whatever ugly offense it takes to accomplish those goals.

The Huskers are going to get a ton of television exposure over the last month of the season. With every win comes a little more credibility, a little more exposure, a little more attention from recruits. NU's almost filled its 2010 class. But the 2011 class gets built next March. How valuable would it be for Nebraska to own a win over Oklahoma, and a strong performance vs. Texas in Dallas when that time rolls around?

So you get those Big 12 North wins any which way. Period. And then try to pitch a Bob Gibson shutout vs. Texas.

But Bo has to be mindful of the larger picture. There's something dreadfully wrong with the offense. The statistics prove it. A simple eye test proves it. That unit, as a whole, has not been coached or developed as well as the defense. And the offense does have the talent. Roy Helu is an NFL running back. Mike McNeill is a NFL tight end. Kyler Reed and Ben Cotton are mighty talented, too. Most of NU's offensive line has prototypical size and agility. Khiry Cooper, Brandon Kinnie and Niles Paul all have excellent athleticism and good personalities to boot.

It's not just a matter of experience. Folks, don't buy it. Jared Crick, Cameron Meredith, Alfonzo Dennard and Dejon Gomes are all key parts of NU's defensive success in 2009. Two of them didn't play a down last year. Crick and Dennard didn't play much.

Does the offense have similar success stories?

We've rapped fairly hard on offensive coordinator Shawn Watson and his staff, and clearly, they're troubled by the lack of production. Judging by his demeanor, by his willingness to make changes in scheme, personnel and how he calls plays, Watson probably hasn't had a tougher year. He's “all in” here. His gameplan to beat Oklahoma was painful – but perfect. I'm not kidding; had Zac Lee thrown, oh, five more passes, one of them would have been picked off. OU needed just one more turnover, but never got it.

"It takes a lot of guts to call that kind of game,” Watson said. “It really does. It's a hard game. It's easy in some respects, but it's hard in other respects because it's what we needed to do to win. You've got to get your ego out of it. Your ego's got to leave. You want to throw it, you want to do all that, but you've got to get rid of it.”
Watson's job, for the rest of this year, is to avoid grease fires. Some points would be nice, too.

But, after the season, he has to be on Bo's hook for what's happened. Bo and Watson need to take a hard look at why the offense went sour – lack of leadership, injuries, practice habits, coaching styles, inconsistent playcalling - and fix the bigger picture. Not merely react within the moment.

After a week of blaming the media and fans after the Texas Tech game, the loss to Iowa State woke Bo up. And, from there, we've seen a different coach. A smarter one. Better with the media. Open to more changes. More involved in the play-by-play details of the offense. I like NU's chances down the stretch here. And I like Nebraska to give Texas a very interesting game in Dallas, should it come to pass.

Just know this: Program-building is more – much more – than winning a handful of games. Sustaining it is even harder. Ask Mangino.

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